The way people consume advertising has changed. Most branded content today is viewed on a mobile screen, often while scrolling...

In most discussions about advertising craft, visuals take center stage. Lighting, framing, performance and location are often celebrated as the...

Advertising in India has always carried a strong visual aspiration. For many years, the faces seen in brand films and...

Automotive advertising in India has entered a new era. The focus is no longer only on polished beauty shots of...

For a long time, mainstream Indian advertising leaned toward a single national identity. Campaigns were created in major metros and...