Concept

“Hanji” reflects the confidence that with Vikram Solar, every problem has a seamless solution. Through heartwarming everyday moments – adjusting lights, ensuring comfort, and anticipating needs, the narrative subtly highlights how Vikram Solar powers every corner of the home. The campaign reinforces Vikram Solar’s vision of transforming lives through clean energy adoption, highlighting how effortlessly households and businesses can transition from traditional energy sources to efficient solar solutions. It also highlights the solar giant’s 20-year journey and commitment to sustainability and innovation.